Bet365 was founded in the UK in 2000 by Denise Coates, who hails from a family of betting shop operators but has turned Bet365 into one of the biggest betting agencies in the world with yearly revenue of more than £1.7 billion.
Bet365 was licenced to operate in Australia in 2011 but started betting with local punters in 2012, unleashing an aggressive advertising campaign to attract new punters. Such heavy outlays led Bet365 to lose money in Australia until 2017.
Bet365's mantra is to offer a market on absolutely everything to give punters a chance to bet anywhere at any time.
Bet365 is aware of the strong competition in Australia and has a wide array of betting products for punters.
Live Sports Streaming
Access to watch live sports from around the globe when you join.
Fixed Win & Place + Top Fluc
Standard win and place betting at fixed prices or top fluctuation, best tote or the official starting price of a runner.
Quinella, Exacta, Trifecta and First Four betting is also available.
Daily Double, Treble and Quaddie betting as well for punters that like the exotic bets.
Bet365 realises the value of technology that is reliable, secure and consistently easy to use. The Bet365 app certainly fits into all those categories.
Bet365 have done the smart thing and made their apps compatible to both tablet and mobile phone users to make sure any customer can use their app at any time.
While the Bet365 app home screen looks like it has plenty going on at first viewing, betting on your favourite sport or racing code is simple. Just head to the list on the left of the home screen and click on the star next to your top betting markets and they head to the top of the list - no more searching through lists to find your betting favourite.
Bet365's apps attempt to keep punters engaged and betting on sporting contests with the ability to watch certain live sports at any time. All a customer needs are money in their account and to bet regularly to access that service.
Customers can also watch Victorian and South Australian racing live through the Bet365 app.
Racing (All Codes)
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